Holden - Creative retouching and grading

Created for: Holden

Campaign: Heritage Wall

Agency: Ogilvy

Advertising Medium: bill board for Head Office

Images were supplied by Holden and in most cases they were printed samples. These samples were composited and graded to fit into the main background image. The cars in the foreground were placed in positions to create an appealing composition. Each car was graded to include shadows and reflection. The Holden building was created separately as only part of the image was provided. This included manipulating parts of the original building to create a whole.

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